State lottery bets that players want new options and venues
Over the next two months, starting Tuesday, the Pennsylvania Lottery is making some of the biggest additions in its 46-year history as it aims to modernize and capture new players.
New forms of wagering — targeting different venues and younger customers — are part of a strategy designed to ensure revenue growth in coming years for a state lottery that already nets $1 billion a year for senior programs.
The expansion, made possible under the state’s 2017 gambling law that also broadly impacted casinos, means lottery players this week could be playing keno in a bar for the first time, a month from now use their smartphone or computer to wager through animated games, and by late June bet on the outcome of simulated football plays they watch on a restaurant’s screen.
“We pride ourselves on responding to market conditions,” lottery executive director Drew Svitko said in an interview Friday. “We recognize the opportunities presented by new technology and the need for modernizing our operations and points of purchase and the way we’re delivering products.”