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PLCB Annual Report Provides State Consumption Insights

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PLCB Annual Report Provides State Consumption Insights

The Pennsylvania Liquor Control Board (PLCB) released in late October its Fiscal Year 2017-18 Annual Report, which, for the first time, incorporated retail sales trends in a single, comprehensive publication detailing agency operations, popular products, and financial results.

According to the report, Pennsylvanians like their spirits. For those who follow where the dollars are being spent, check out the report’s sales figures:

  • Regular spirits: $1.32 billion
  • Regular wine: $847.5 million
  • Special orders: $104.6 million
  • Luxury wine: $54.1 million
  • Luxury spirits: $6.3 million

Not surprising, December followed by November had the highest sales. The most popular spirits throughout the year sells in a range from $5.99 to $39.99.

The top selling spirit in 57 counties was unflavored vodka. American whiskey topped nine counties, while Canadian whisky was favored in one.  The items that exhibited the most growth in unit sales during fiscal year 2017–18 included Tito’s Handmade Vodka (1 L) (40,251.8 percent), Fireball Cinnamon Whisky (50 mL) (104.8 percent), and Tito’s Handmade Vodka (50 mL) (51.4 percent).

In terms of sales by county, Allegheny, Philadelphia, and Montgomery find themselves in the top three, combining for 34.9 percent of statewide sales. Other top counties include Bucks, Chester, Delaware, Lehigh, Lancaster, Westmoreland, and York.

The report also breaks out all counties by category of sales.

“This report can be very useful for tavern owners to find out what people from their counties are buying at nearby state stores,” said Chuck Moran, executive director at the Pennsylvania Licensed Beverage and Tavern Association. “From a marketing perspective, it could give our members hints of what types of liquor and wine people in their communities prefer.”

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