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By in Latest News Comments Off on Statement: Governor’s Change Of Event Capacity Further Hurts Small Business Taverns And Licensed Restaurants

Statement: Governor’s Change Of Event Capacity Further Hurts Small Business Taverns And Licensed Restaurants

Chuck Moran, Executive Director

The following is a statement from Chuck Moran, Executive Director of the Pennsylvania Licensed Beverage and Tavern Association, concerning today’s announcement from Governor Wolf to change event and gathering capacity limits.

Starting Friday Governor Wolf plans to allow increased attendance at events and gatherings, using new math that has many scratching their heads and wondering.

Two things stand out to us. First, where’s the science in the new math? And, second, the new math does more harm to small business taverns and licensed restaurants that can offer discrete gatherings.

Let’s first look at the science in the numbers. Using the Governor’s new math, an event with an indoor capacity of 2,000 people can have 400 attend, while another location that can handle 2,500 is only allowed 375.

Where’s the COVID-19 science in that?

Now, let’s look at the continued damage being inflicted on our mom-and-pop establishments. Our average Member has 100 or less seats. Previously they could have 25 people for a discrete gathering. Now it’s down to 20 with the latest math from the Governor.

The Governor’s decision is confusing, lacks science, and picks winners and losers.

While he may have thought he was helping the overall industry, Governor Wolf just put another nail in the coffin of your neighborhood, family-owned taverns and licensed restaurants.

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About the Pennsylvania Licensed Beverage and Tavern Association
The Pennsylvania Licensed Beverage and Tavern Association is a statewide association based in Harrisburg, representing small business taverns and licensed restaurants in the Commonwealth of Pennsylvania. The Association formed in 1941, reorganized in 2019, and today advocates for best practices and rights within the industry as well as best experiences for patrons.

Members of the media interested in an interview on this topic should call (717) 232-8671.

By in Latest News Comments Off on PLBTA Testimony: Gaming In Taverns

PLBTA Testimony: Gaming In Taverns

The following is testimony provided by Jim DeLisio, Board Member of the Pennsylvania Licensed Beverage and Tavern Association, on October 6, 2020, in front of the Pennsylvania Senate Community, Economic, and Recreational Development Committee. The topic was VGTs and skill games. Mr. DeLisio is also owner of the Racehorse Tavern in Thomasville as well as the president of the York County Tavern Association.

 

Chairman Killion, Chairman Williams, members of the Committee, good morning. I’m Jim DeLisio, owner of the Racehorse Tavern in Thomasville. I’m also a Board Member of the Pennsylvania Licensed Beverage and Tavern Association as well as President of the York County Tavern Association.

With me is Chuck Moran, executive director of the Pennsylvania Licensed Beverage and Tavern Association. Chuck will be available to help answer questions afterwards.

Let me begin by thanking you for inviting the Pennsylvania Licensed Beverage and Tavern Association to testify today about gaming in taverns.

The Tavern Association represents more than 425 small business taverns, pubs, and licensed restaurants across the state. Most of our Members own “R” and “H” licenses while some may have an “E” or even a club license. For the most part, we are your local bars, taverns, pubs, and licensed restaurants. We do not actively recruit large chains, grocery stores, or convenience stores which have an R license.

In terms of business, our average Member makes a living primarily from alcohol sales. In fact, based on our Membership studies, about 63 percent of their business is alcohol sales and 37% of sales are from food. For what it’s worth, the most popular beer served would be Bud, while the most popular mixed drink would be Jack and Coke.

Based upon Membership studies, our average member employs about 16 individuals including the owner and family members. They serve less than 4,000 customers every month. If you count the chairs and barstools, throughout my Member establishments, you’ll find less than 100 per establishment.

Simply put, my Members are your locally-owned, family-owned, mom-and-pop businesses. But they still represent an industry that employs about 140,000 Pennsylvanians.

As you know, my segment of the industry has been hit particularly hard as a result of this year’s COVID crisis. Many jobs have been lost. In fact, an August study of our Membership indicates an average of 13 employees were laid off or furloughed per establishment. That’s more than 80% of those in the business.

Furthermore, many businesses have been closed either temporary or permanently as a result of the pandemic. Those that are open have seen their business operations limited. Our Members have told us that without any change in the state’s COVID-19 order, 70 percent of small business licensed restaurants are either closed or facing closing in the upcoming year. More than one in eight has never been able to reopen since March. In the next month, another five percent say they will close. Another 29 percent say they will likely close by the end of the year, while 23 percent say they will likely close in 2021. That’s 70 percent of the state’s bar and tavern businesses.

Financially, for both employees and employers there is a high degree of uncertainty moving forward.

The COVID financial crisis comes only a few years after legislation was signed into law in which my Members lost the exclusive right to sell six packs. That was a significant financial setback for many of my Members, who have a profit margin of well under 5 percent.

And when our members suffer financially, like the clubs, families and communities lose. We have less to donate to local churches, nonprofit organizations, and youth organizations, which are a big part of what we are at heart.

Needless to say, we believe it is very important for these small businesses to find opportunities for additional revenue streams to replace what has been lost in recent years.

And, that’s where gaming can play a role. If it’s set up correctly, it will help these small businesses, local organizations, the local economy AND the state budget.

The PLBTA has a general position on gaming. We believe our Members should be allowed to offer legal forms of gaming in their establishments to entertain their patrons. That extends from small games of chance to any other legal forms of gambling, including skill/video games.

Expansion of gaming through taverns can provide that extra revenue stream that these businesses need. Expansion would help create and maintain jobs.

There’s also a benefit to other local businesses. With increased revenue, establishments likely would put some of that money back into developing their business. Maybe it helps pay for a new roof. Maybe it helps pay for a new floor.

And, of course, there’s an opportunity to help Pennsylvania’s budget with a new source of revenue.

We do, however, need to remember lessons from the past. If the state chooses to expand gaming into taverns, it must not be set up like the past small games of chance or tavern games legislation.

The end result of that legislation was not positive for the state. Very few licensed establishments chose to offer small games – less than 75 at the moment. Why? There’s little profit after taxes and payment of supplies.

With everything that has happened to the industry in the last six months in combination with significant loss of six-pack sales as a result of Act 39, for gaming expansion in taverns to work, it would have to be attractive to the tavern owner.

As legislation is debated, taverns would seek a fair share of the revenue that would make it worth their time. Taverns would also seek assistance with any type of requirements that would require additional expenses for buildouts to place machines in their establishments. As these issues are considered, we would ask that our needs be considered and that we remain stakeholders in the process, to ensure such expansion will be financially attractive to our member bars, taverns and restaurants.

Again, I thank you for the opportunity to represent small business taverns and licensed restaurants today. Chuck and I will be happy to answer any questions you may have at this time and in the future.

 

By in Latest News, Uncategorized Comments Off on Eye On The Profit Prize

Eye On The Profit Prize

Training & Marketing Can Help Optimize Margins, Increase Traffic

Business really is about making a profit through a quality product. There’s no dispute about that. Every tavern owner wants to make as much as possible to pay bills more easily, keep staff employed, and, of course, put some money away for their future.

The challenge most have is maximizing profits … especially now in light of our state’s COVID-19 crisis and various orders from the state government. So, what should a tavern owner do?

Some ways may include waitstaff training. Consider the following ideas for starters …

  1. Push the most profitable selections on the menu. How many times have you ever seen a customer ask for menu advice. A good waitress will say everything is good on a menu. A great waitress will point out items which are the most profitable to the establishment.
  2. Train your staff to work a table from start to finish. For establishments serving food, that means begin by asking patrons if they’d like to order a pre-dinner drink before their meal is ready. Then, after the meal has been consumed, your staff should ask guests if they’d like an after-dinner drink. Waitstaff should avoid leaving the bill during the meal. It makes it too easy for the customer to avoid ordering that dessert or after-dinner drink.
  3. Don’t overpour and work to reduce waste. That’s an easy way to give away profits. Staff should stick to proper measurements, and only use what is needed.
  4. Have your waitstaff and management nip customer complaints early. Complaints that go unheard or ignored will likely be heard loudly by the customer’s friends and social media followers. That bad word-of-mouth marketing will hurt your business.

Of course, an investment in marketing may also help. How about these ideas?

  1. Pay attention to social media. A bad review on Yelp or Foursquare could be doing damage. Respond to a bad review to acknowledge you heard the complaint, and that you corrected the problem.
  2. Tap the power of Facebook, Twitter, and Snapchat. All are powerful ways to get your good news out. Keep in touch with your patrons through social media.
  3. Positive word-of-mouth marketing should be a goal. Invite your patrons to share photos of themselves enjoying your establishment through your social media channels as well as their personal social media accounts.
  4. Know the “money walk” … that is, where in your establishment are the likely paths patrons will take when walking? Take advantage of those paths by placing key sales messages along the path. For example, one path may be from the parking lot into a waiting area. Another path may be to the bathrooms.

And finally, don’t forget about simple business smarts.

  1. During non-peak hours, can your establishment host local business or club meetings?
  2. Shop around for the best prices. With the World Wide Web, you’re not locked into doing business as its been done for decades. You can explore the world to get great deals on barware and supplies. Make sure you are getting at least three bids for liquor liability and business insurance.
  3. Save money by keeping an eye on utilities. A leaky faucet or toilet that doesn’t stop running is costing you money. Have you shopped around for the best electricity rates?
  4. Other than drinks, are there things your staff can sell to customers while they wait for their meal to be served? Small games of chance? Juke box? Video games? Pub gear?

 

This article was republished from the October 2020 edition of Pennsylvania Beverage Media, the official monthly magazine of the Pennsylvania Licensed Beverage and Tavern Association. 

 

By in Latest News Comments Off on Statement: PLBTA Thanks State House For Successful Concurrence Vote On HB 2513; Small Business Taverns and Licensed Restaurants Urge Governor Not To Veto This Help

Statement: PLBTA Thanks State House For Successful Concurrence Vote On HB 2513; Small Business Taverns and Licensed Restaurants Urge Governor Not To Veto This Help

Chuck Moran, Executive Director

The following is a statement from Chuck Moran, Executive Director of the Pennsylvania Licensed Beverage and Tavern Association, concerning today’s action in the Pennsylvania House of Representatives regarding today’s concurrence vote on HB 2513.

 

Today, the Pennsylvania House of Representatives agreed with the need to help small business taverns and licensed restaurants by concurring with HB 2513 after a bi-partisan vote of 145-56. The bill now goes to Governor Wolf.

Recent amendments to HB 2513 return the industry to standards that were in place before the July 15 mitigation rule changes that have done significant damage to our small business Members across the Commonwealth. The bill allows taverns and restaurants to operate at a minimum of 50 percent capacity with social distancing and barriers in use; eliminates the requirement that alcohol sales for on-site consumption may only occur if a meal is also purchased; permits customers to sit at the bar with appropriate social distancing and/or barriers; and allows the use of noncontinuous outdoor areas within 250 feet of the main licensed building.

The governor has already stated that he will veto this bill. We urge him to reconsider that action.  It’s time for him to help the industry which has done nothing but follow the mandated guidance for six months at its own loss.  HB 2513 takes into consideration a balance of COVID safety measures and business survival needs.

To date, other than bad news, Governor Wolf has delivered nothing to help the industry survive. Meanwhile, the industry has played and continues to play its role in the COVID-19 battle. No other industry has sacrificed more than small business taverns and licensed restaurants. The industry and its employees need this help.

The Pennsylvania Licensed Beverage and Tavern Association thanks the Pennsylvania House of Representatives for its action today, and will remember those who supported the safe reopening of the state’s bars, taverns and clubs this afternoon.  If there is a veto, we will expect those who stood up for us today to continue standing with us!

We look forward to working with the general assembly on future legislation to continue efforts in rescuing the industry and preserving jobs.

 

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About the Pennsylvania Licensed Beverage and Tavern Association

The Pennsylvania Licensed Beverage and Tavern Association is a statewide association based in Harrisburg, representing small business taverns and licensed restaurants in the Commonwealth of Pennsylvania. The Association formed in 1941, reorganized in 2019, and today advocates for best practices and rights within the industry as well as best experiences for patrons.

 

Members of the media interested interested in this topic may call (717) 232-8671.

By in Latest News, Uncategorized Comments Off on Statement: PLBTA Applauds State Senate In Passing HB 2513; Small Business Taverns and Licensed Restaurants Need This Help

Statement: PLBTA Applauds State Senate In Passing HB 2513; Small Business Taverns and Licensed Restaurants Need This Help

Chuck Moran, Executive Director

The following is a statement from Chuck Moran, Executive Director of the Pennsylvania Licensed Beverage and Tavern Association, concerning today’s action in the Pennsylvania Senate regarding HB 2513.

 

Today, the Pennsylvania Senate voted to help small business taverns and licensed restaurants by passing HB 2513 by a bi-partisan vote of 43-6. The bill now goes back to the Pennsylvania House of Representatives for concurrence.

Recent amendments to HB 2513 return the industry to standards that were in place before the July 15 mitigation rule changes that have done significant damage to our small business Members across the Commonwealth. The bill allows taverns and restaurants to operate at a minimum of 50 percent capacity with continued social distancing and barriers in use; eliminates the requirement that alcohol sales for on-site consumption may only occur if a meal is also purchased; and also permits customers to sit at the bar with appropriate social distancing and/or barriers.

The industry has played and continues to play its role in the COVID-19 battle. It has been the tip of the spear since day one of the battle, and has sacrificed the most of any industry. Industry casualties are mounting as more establishments close their doors and employees lose their jobs. The industry and its employees desperately need this type of help.

HB 2513 is a safe step in the right direction. It takes into consideration a balance of COVID safety measures and business survival needs.

The Pennsylvania Licensed Beverage and Tavern Association thanks the Pennsylvania Senate for its action today.

We look forward to working with the general assembly on future legislation to continue efforts in rescuing the industry and returning it to normal operations.

 

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About the Pennsylvania Licensed Beverage and Tavern Association

The Pennsylvania Licensed Beverage and Tavern Association is a statewide association based in Harrisburg, representing small business taverns and licensed restaurants in the Commonwealth of Pennsylvania. The Association formed in 1941, reorganized in 2019, and today advocates for best practices and rights within the industry as well as best experiences for patrons.

 

Members of the media can call (717) 232-8671 to request an interview on this topic.

By in Latest News Comments Off on Statement: Cutting Off Alcohol Sales At 10 p.m.? Governor’s New Rule Harmful To Small Business Taverns and Licensed Restaurants

Statement: Cutting Off Alcohol Sales At 10 p.m.? Governor’s New Rule Harmful To Small Business Taverns and Licensed Restaurants

Chuck Moran, Executive Director

The following is a statement from Chuck Moran, Executive Director of the Pennsylvania Licensed Beverage and Tavern Association, concerning today’s announcement from the Governor’s Office to cut off alcohol sales at restaurants at 10 p.m.

 

Today’s announcement by the Governor may sound good, but as usual, the headline doesn’t fit the copy.  Announcing bars, taverns and restaurants can open September 21 to 50% does not solve the problems created by the shutdown and existing orders.

Our member bars and taverns are not making profits operating at 50% without bar service, and are facing a fall and winter without outdoor service. Furthermore, we’ve still seen no scientific justification for having to order a meal to get a beer.

Now, hidden in today’s announcement from Governor Wolf is a barely noticeable stipulation that alcohol sales at restaurants must stop at 10 p.m.

In his statement today, Governor Wolf wrote “Further, starting September 21 restaurants that have alcohol sales will close alcohol sales at 10:00 p.m.”

This rule totally discriminates against establishments that do not offer daytime service. Many establishments open late in the afternoon to serve dinner. In addition, this rule hurts shift workers getting off late who wish to have a drink with their dinner after work.

This hidden rule will help put many more establishments out of business. In a 2019 survey of Pennsylvania small business taverns and licensed restaurants, alcohol sales make up 63 percent of their business. Cutting four hours of sales off a 10- to 14-hour business operation hurts significantly.

Taverns and licensed restaurants should be required to follow science-based rules to help fight COVID-19 including masks and social distancing patron tables. But, where’s the science that says having a drink with a meal after 10 p.m. is any different than having a drink with a meal at 6 p.m.?

Already within only a couple of hours of his announcement, we are already getting many questions about the Governor’s newest rules for taverns and licensed restaurants. Why? Because this rule is very vague and confusing. For example, consider the following questions that we’ve either fielded through phone calls, emails, or on Facebook:.

How about take-out? Can a patron buy a six-pack to take home with their meal after 10 p.m.?

Since taverns and licensed restaurants typically have “R” licenses, how does this impact “R” licenses owned by grocery and convenience stores that stay open past 10 p.m.? Must they close sales of six-packs, wine and slushies at 10 p.m.? What about the clubs that sell both food and alcohol. Are they included as well?

While we’re thankful for being allowed to move back to 50%, but would prefer the same social distancing requirements of all other retailers, the 10 p.m. cutoff of alcohol sales effectively weakens any assistance Governor Wolf offered to these businesses through increased occupancy.

 

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About the Pennsylvania Licensed Beverage and Tavern Association

The Pennsylvania Licensed Beverage and Tavern Association is a statewide association based in Harrisburg, representing small business taverns and licensed restaurants in the Commonwealth of Pennsylvania. The Association formed in 1941, reorganized in 2019, and today advocates for best practices and rights within the industry as well as best experiences for patrons.

By in Latest News Comments Off on Survey Results: Small Business Taverns, Licensed Restaurants Severely Damaged Due To Pennsylvania’s COVID-19 Order

Survey Results: Small Business Taverns, Licensed Restaurants Severely Damaged Due To Pennsylvania’s COVID-19 Order

A survey of small business taverns and licensed restaurants indicates Pennsylvania could see a significant loss of locally owned establishments from closings as a result of the Commonwealth’s COVID-19 Orders.

The survey, conducted by the Pennsylvania Licensed Beverage and Tavern Association between August 25 and August 28, 2020, included 10 questions exploring financial difficulties.

Most troubling are indications that only 30 percent of the participating neighborhood-based establishments might survive the crisis. This is consistent with national surveys suggesting a possible loss of 70 percent of establishments.

In the PLBTA survey, participants were asked “Without any change to the Governor’s Order or financial assistance from the state and/or federal government, which best describes the future of your business after September 2020?”

Thirteen percent are already closed. Another five percent indicated they will close within a month, while 29 percent say they will likely close by the end of the year and 23 percent say they will likely close in 2021. Only 30 percent said they would not close.

Major layoffs and furloughs were also identified in the survey, again along the same lines as national studies. On average of those establishments participating in the survey, 13 employees per location lost their jobs as a result of COVID-19 Orders. When extrapolated across the industry, considering small business R and H license locations alone, about 109,200 Pennsylvania jobs were lost.

Financially, July 2020 proved to be troubling. The average establishment completing this survey lost $227,179 in July 2020 compared to July 2019.

Only 29 percent of the survey participants said they have not faced any cash flow problems. That suggests 71 percent have had difficulty paying bills including rent, utilities, and loan repayments.

“These results shouldn’t surprise anyone,” said Chuck Moran, executive director of the PLBTA. “When you’re limited to 25 percent indoor capacity and have seen increased expenses along with other difficulties due to state orders, you can expect a serious crisis to develop. This industry can’t sustain itself under these conditions. Changes in state restrictions along with survival and recovery financial packages are needed.”

The survey also explored other business-related difficulties including food and beer deliveries as well as supply deliveries for items such as paper products and cleaning items.

Of those participating in the survey, 89 percent were small business, single-location establishments, while eight percent were small businesses with more than one location. All own either an “R” or “H” liquor license. Three percent were clubs with club liquor licenses. No national or regional chains participated in the survey.

A total of 1,234 invitations to take the survey were sent statewide. There were 100 businesses that completed the survey during the three days. As a result, this survey has a 10% margin of error with a 95% confidence level when considering small business R and H licensees in Pennsylvania.

Working members of the media may request a copy of the results by emailing pataverns@pataverns.com. Please include your name and media affiliation.

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About the Pennsylvania Licensed Beverage and Tavern Association
The Pennsylvania Licensed Beverage and Tavern Association is a statewide association based in Harrisburg, representing small business taverns and licensed restaurants in the Commonwealth of Pennsylvania. The Association formed in 1941, reorganized in 2019, and today advocates for best practices and rights within the industry as well as best experiences for patrons.

By in Latest News Comments Off on PLBTA Testimony: Pa. Senate Democratic Policy Committee Investigates COVID Impact on Taverns, September 4, 2020

PLBTA Testimony: Pa. Senate Democratic Policy Committee Investigates COVID Impact on Taverns, September 4, 2020

Below is testimony provided by John Nikoloff on behalf of the Pennsylvania Licensed Beverage and Tavern Association to the Pennsylvania Senate Democratic Policy Committee on Friday, September 4. The committee was investigating the impact of state COVID-19 orders on restaurants and taverns. Nikoloff is the PLBTA’s state lobbyist. In addition, he is the founder and partner in PA ERG, a lobbying firm based in Harrisburg.

 

Chairman Boscola, members of the Committee, good afternoon. I’m John Nikoloff of ERG Partners representing the Pennsylvania Licensed Beverage and Tavern Association.

Let me begin by thanking you for inviting the Pennsylvania Licensed Beverage and Tavern Association to testify today about the struggles of the industry as a result of the COVID-19 crisis and state orders. We appreciate being here to share the story of our Members and industry.

The Tavern Association represents more than 400 small business taverns, pubs, and licensed restaurants across the state. Most of our Members own “R” and “H” licenses while some may have an “E” or even a club license. For the most part, we are your local bars, taverns, pubs, and licensed restaurants. We do not actively recruit large chains, grocery stores, or convenience stores which have an R license.

In terms of business, our average Member makes a living primarily from alcohol sales. Based on our Membership studies, about 63 percent of their business is alcohol sales and 37% of sales are from food. For what it’s worth, the most popular beer served would be Bud, while the most popular mixed drink would be Jack and Coke.

Our average member employs about 16 individuals including the owner and family members. They serve less than 4,000 customers every month. If you count the chairs and barstools, throughout the Member establishments, you’ll find less than 100.

Simply put, our Members are your locally-owned, mom-and-pop neighborhood businesses.

For the sake of overall industry data, looking at the state list of active R, H and E licenses, there are about 9,400 licensees that are not grocery stores, convenience stores or large chains. These are primarily small businesses.

Knowing that my average Member employs about 16 individuals, Pennsylvania’s small business R, H and E licensees create around 150,000 jobs. And, assuming national industry data is correct, you can anticipate more than half are women, many of whom are single mothers.

This week, we wrapped up a survey of small business licensed restaurants and taverns. Our study clearly shows the struggle these establishments are having, and supports findings we’ve seen from national-level studies.

For example, on average, 13 employees per establishment lost their jobs as a result of COVID-19 Orders. When extrapolated across the industry in Pennsylvania, this likely resulted in the loss of hundreds of thousands of jobs throughout the entire industry. When just considering our small business R and H license locations, the state orders likely resulted in about 109,200 jobs lost.

When you consider our average Member employs 16 individuals, and an average 13 employees lost jobs per establishment – or 81 percent, our survey also supports national studies from earlier in the crisis that estimated 81 percent of industry employees were laid off or furloughed during the crisis.

Our survey also found that without any change in the state’s COVID-19 order, 70 percent of small business licensed restaurants are either closed or facing closing in the upcoming year. In the next month, 5 percent say they will close. Another 29 percent say they will likely close by the end of the year, while 23 percent say they will likely close in 2021.

Small business taverns and licensed restaurants along with their employees need your help. And they need it sooner rather than later.

My Members really want to work at full capacity. They’re not looking for another loan. They want to put people to work and let the public decide whether or not to dine indoors while following all appropriate health and safety measures.

But, since operating at 100 percent is not going to be allowed anytime soon, they have no choice but to seek survival and then recovery help to make up for not being allowed to use their licenses at 100 percent.

With colder months ahead, outdoor seating becomes problematic. The state should allow increased indoor dining using safety protocols.

Other than increased indoor dining, we asked in our survey what could help them the most. They responded as following:

  1. State Grants for $25,000 for expenses incurred to date (6.48 on a 7.0 scale)
  2. Forgiveness of license fees and surcharges for 2020-2021 (4.75)
  3. Conversion of sales taxes collected into grants for your bar/tavern/restaurant (4.45)
  4. Increase the state wholesale discount from 10-15% (4.35)
  5. Ability to retain revenues from skill games, VGTs (3.76)
  6. Elimination of the $50 minimum for wholesale discounts (2.24)
  7. Ability to purchase spirits and wine on 30 days credit (1.97)

Very clearly, our industry is looking to the legislature to pass survival bills to include grants and license fee forgiveness. An increase in their discount at state stores would be helpful.

We recognize that this is not a partisan issue, and appreciate your support and the legislation proposed by Sens. Brewster and Iovino, Sen. Boscola and others in the last month.

Since March, these small business establishments along with their employees have been on a downward spiral. They need your help, and they need it now.

In March and April, those who remained open were just barely keeping their heads above water when allowed only to offer take-out service. Some didn’t even open, because there was no way to NOT lose money operating on sales of less than 10% of normal.

That’s ten percent of normal, with 100% operational costs in an industry where the profit margin is well below five percent.

My Members thought they were beginning to see the light at the end of the tunnel as each county graduated from Red to Yellow and then to Green. While not the perfect business scenario for the industry, establishments were able to restart outdoor and indoor service with limitations, hiring staff back, generating economic activity, and helping the public begin to feel that we were moving again toward “normal.”

But, it turned out to be false hope. Governor Wolf’s order on July 15 was a setback for every tavern and licensed restaurant in the state – including the good apples who were doing everything right. It closed their bar seating, further limited indoor seating to 25 percent, and required a meal to be ordered with drinks either indoor or outdoor.

And I have to say that our Members’ frustrations have only grown because they have still not – six weeks later – seen any data that even suggests taverns and restaurants operating within the guidelines set by the Governor and Secretary Levine have been responsible for community spread of COVID-19. Instead, the general feeling is that an entire industry is being damaged beyond repair because of the perceived actions of a few bad actors which were not subjected to proper enforcement measures.

Our industry at a tipping point. Our local taverns and licensed restaurants need help if they are going to make it through this crisis and save jobs. We have separately provided a list of various state actions that might provide a lifeline to many of our drowning Members.

Thank you for the opportunity to present this testimony, and I welcome questions.

 

Pennsylvania Small Business Taverns and Licensed Restaurants Relief
and Recovery Recommendations

  1. Passage of legislation to provide grants to small business restaurants and taverns to assist with COVID-19-related business losses, and expenses including costs associated with new outdoor seating, educational expenses including trade association memberships, hand sanitizer, staff PPE, indoor separators (plexiglass installation), digital thermometers… etc.
  2. Elimination of all license fees and surcharges for liquor-related service establishments for two years, provided the establishment had previously allowed on-site consumption.
  3. Elimination of all small games of chance license fees for R, H, E, and clubs for two years.
  4. Passage of legislation providing limited civil immunity from liability for bars, taverns and restaurants that attempt, in good faith, to adhere to the provisions of the COVID-19 emergency declaration, the Governor’s 3-16-2020 COVID-19 Business Closure Order or any other executive order relating to COVID-19, or any guidance issued by the Pennsylvania Liquor Control Board, the Department of Health or the Secretary of Health.
  5. Creation of a Small Business Tavern and Licensed Restaurant Promotion Program coordinated by both the PLCB and the Pennsylvania Licensed Beverage and Tavern Association to equal those financed for the beer, wine and spirits craft industries.
  6. Create a Liquor Licensee Specialty Council consisting of specialty associations within the industry including taverns, clubs, brew pubs, wineries, and distilleries to build future industry/state government dialogue.
  7. Permanent acceptance of mixed drinks-to-go as a business practice under the state Liquor Laws.
  8. To save money from delivery charges, allow licensed establishments the ability to pick up and deliver their own malt beverage orders, like the model followed when ordering spirits through the PLCB.
  9. Encourage outdoor seating by making the free temporary licensed premise extensions permanent at no additional cost to the licensee.
  10. Encourage outdoor seating expansion and support the entertainment industry by allowing up to 75 decibels of noise on a property line for all establishments with a liquor license, not just some.
  11. Modernize the state’s sanitation requirements to require tap cleaning once every 14 days.
  12. Cap third-party delivery charges for home delivery of meals from all restaurants and taverns.
  13. Increase discount that licensed establishments receive when purchasing liquor through state stores.
  14. Eliminate the $50 minimum purchase requirement at state stores in order for a licensed establishment to receive a discount.

 

By in Latest News Comments Off on BettorView, PLBTA Join Forces To Help Taverns, Licensed Restaurants Survive COVID-19

BettorView, PLBTA Join Forces To Help Taverns, Licensed Restaurants Survive COVID-19

Agreement Provides Free PLBTA Membership and BettorView

(Harrisburg, PA – August 10, 2020) A national company is coming to the assistance of Pennsylvania’s taverns and licensed restaurants to provide financial assistance as the industry struggles through the COVID-19 crisis that has forced hardships on many establishments.

BettorView, based in Las Vegas, has joined forces with the Pennsylvania Licensed Beverage and Tavern Association to guarantee establishments have the financial resources to join the state tavern association. In addition, BettorView will provide their product to those establishments for free.

“We know that Pennsylvania’s taverns and licensed restaurants are struggling financially,” said Javier Vargas, Chief Operating Officer of BettorView. “We’re going to help them through this crisis by paying their membership dues in the PLBTA for one year and also make our product available to them at no charge. In addition to bolstering the PLBTA’s ability to support the establishments, our product will directly help the establishments benefit from the emerging mobile sports betting industry.”

BettorView is a digital signage solution and the world’s leading brick-and-mortar platform for sports betting education, information, and promotions in states that have legalized mobile sports betting. Through their innovative product, establishments display sports betting odds and other related sports and establishment news through existing televisions. This allows patrons to use the information when placing bets through their mobile devices.

“Having owned and operated bars and casinos for decades, I know that on-premise technology often lags the at-home experience. BettorView bridges that divide and brings even better sports betting content and promotions to bar guests than they can get at home. We’ve seen this work in our hometown of Las Vegas and with our national partners, and we are thrilled to bring BettorView to Pennsylvania hand-in-hand with the Pennsylvania Licensed Beverage and Tavern Association,” said Seth Schorr, CEO of BettorView.

“Mobile sports betting is becoming increasingly more popular in Pennsylvania,” said Chuck Moran, executive director of the PLBTA. “Many patrons of taverns regularly tap the power of smart phone apps to place bets, so BettorView’s product is a great way for an establishment to entertain customers, and keep them longer. It is a natural fit for our industry, especially sports bars.”

Whenever a Pennsylvania tavern or licensed restaurants activates the BettorView product, the company will pay for a one-year membership in the PLBTA. Existing Members will have their memberships extended 12 months.

Moran adds that in addition to providing financial assistance to Pennsylvania’s taverns, it will also enable many establishments to access important Member-only emails and communications to help guide them through the COVID-19 crisis.

“Since March 2020, we’ve been working hard to keep our Members in the loop as state orders change,” said Moran. “This agreement between BettorView and the PLBTA opens the door for non-members to be a part of organized taverns, thus giving them access to relevant benefits to run their businesses. We thank BettorView for their interest in helping Pennsylvania’s taverns and licensed restaurants.”

Pennsylvania taverns and licensed restaurants interested in a free PLBTA membership for one year and free access to BettorViewTV should send an email to PLBTA@BettorView.com.

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About BettorView
BettorView is a digital signage solution and the world’s leading brick-and-mortar platform for sports betting education, information, and promotions, in states that have legalized mobile sports betting, such as Pennsylvania! BettorView powers ad platforms and sports betting content at restaurant chains, stadiums, arenas and casinos across the country.

About the Pennsylvania Licensed Beverage and Tavern Association
The Pennsylvania Licensed Beverage and Tavern Association is a statewide association based in Harrisburg, representing small business taverns and licensed restaurants in the Commonwealth of Pennsylvania. The Association formed in 1941, reorganized in 2019, and today advocates for best practices and rights within the industry as well as best experiences for patrons.

 

Media Contact: PLBTA Public Affairs, (717) 232-8671

By in Latest News Comments Off on Testimony: Industry Survival and Recovery Needs to Preserve Businesses and Jobs

Testimony: Industry Survival and Recovery Needs to Preserve Businesses and Jobs

The following is testimony presented to the Pennsylvania House of Representatives Republican Policy Committee on July 28, 2020, by Jim DeLisio, PLBTA Board Member and York County Tavern Association President. Mr. DeLisio is also the owner of the Racehorse Tavern. Joining him to present was Chuck Moran, Executive Director, PLBTA. The testimony was provided as to discuss problems the COVID-19 crisis has caused for the tavern industry, and to raise awarenes of industry needs to survive.

Chuck Moran

Chairman Causer, members of the Committee, good morning. I’m Chuck Moran, executive director of the Pennsylvania Licensed Beverage and Tavern Association. With me is Jim DeLisio, a Board Member of the Pennsylvania Licensed Beverage and Tavern Association and also President of the York County Tavern Association. Jim is the owner of the Racehorse Tavern, an independent family-run establishment in Thomasville.

Let me begin by thanking you for inviting the Pennsylvania Licensed Beverage and Tavern Association to testify today about our struggling industry as a result of the COVID-19 crisis and state orders. We appreciate being here to share the story of our Members and industry.

I’m going to start off with some general information about our Association, our Members, and our industry. Then I’m going to ask Jim to tell his story and the daily struggles that he and his employees face daily.

The Tavern Association represents more than 400 small business taverns, pubs, and licensed restaurants across the state. Most of our Members own “R” and “H” licenses while some may have an “E” or even a club license.  For the most part, we are your local bars, taverns, pubs, and licensed restaurants.  We do not actively recruit large chains, grocery stores, or convenience stores which have an R license (and many have Wine Expanded Permits).

In terms of business, our average Member makes a living primarily from alcohol sales. In fact, based on our Membership studies, about 63 percent of their business is alcohol sales and 37% of sales are from food.  For what it’s worth, the most popular beer served would be Bud, while the most popular mixed drink would be Jack and Coke.

Based upon Membership studies, our average member employs about 16 individuals including the owner and family members. They serve less than 4,000 customers every month. If you count the chairs and barstools, throughout my Member establishments, you’ll find less than 100.

Again, my Members are your locally-owned, mom-and-pop businesses.

For the sake of overall industry data, looking at the state list of active R and H licenses, there are about 9,400 licensees that are not grocery stores, convenience stores or large chains.  These are primarily small businesses.

Knowing that my average Member employs about 16 individuals, Pennsylvania’s small business R and H licensees create around 150,000 jobs.  And, assuming national industry data is correct, you can anticipate more than half are women, many of whom are single mothers.

Based on one national study from earlier in the crisis, 81 percent of these employees have been laid off or furloughed early in the crisis. We worry that with the latest state orders, many of those who returned to jobs are now almost assuredly facing another layoff.

One national research institute estimated that restaurants have only a 15 percent chance of remaining open if the crisis lasts six months. We are now four full months into this crisis, and we worry that the latest state orders will accelerate closures.

Since March, these small business establishments along with their employees have been on a downward spiral. I’ve spent many hours on the phone talking some off the edge. For the owner, their business is their retirement package. For their employees, the job they have is extremely important to keep up with their bills.

They are all scared and I can hear the panic in their voices when they call.

To give you an example of how serious the situation has become, I have one Member that I was so worried about that I gave her the phone number for the Suicide Prevention Hotline.  I get daily calls and emails telling me that members are being forced to close their doors.

My job has suddenly become that of a counselor and I literally spend hours every day listening to or responding to emails from Members who are desperate.

In March and April, those who remained open were just barely keeping their heads above water when allowed only to offer take-out service. Some didn’t even open, because there was no way to NOT lose money operating on sales of less than 10% of normal.

That’s ten percent of normal, with 100% operational costs in an industry where the profit margin is well below five percent.  Let that sink in.

Thankfully, your work to legalize mixed spirits drinks to go on a temporary basis was a lifeline that kept many afloat through that stage of the crisis. And your efforts to push for outside seating under the Yellow Phase allowed many of them to at least ride along in hopes of a resurgence of business when their counties went Green.  We thank you for doing so.

My Members thought they were beginning to see the light at the end of the tunnel as each county graduated from Red to Yellow and then to Green. While not the perfect business scenario for the industry, establishments were able to restart outdoor and indoor service with limitations.

But, it turned out to be false hope. Governor Wolf’s order on July 15 was a set back for every tavern and licensed restaurant in the state – including the good apples who were doing everything right. It closed their bar seating, further limited indoor seating to 25 percent, and required a meal to be ordered with drinks either indoor or outdoor.

The impact of the Governor’s so-called “targeted” response has been negative, especially so in areas of the state with low COVID statistics. The broad brush stroke – at a time when state enforcement data shows a low number of warnings and no citations – is quite questionable. It’s a shotgun approach that has had collateral damage. Simply put, it’s hitting the wrong targets. The revised order cast a large net, but only caught the good apples, letting the bad apples continue to operate as if nothing is wrong.

Our industry at a tipping point. Our local taverns and licensed restaurants need help if they are going to make it through this crisis and save jobs.

You have with our testimony a list of recommendations from our Association. While many are relying on the federal government to provide an industry bailout, we are also calling upon the state to do something.  In fact, there are quite a few things that should be considered to make a difference and ease some stress. These range from additional grants to erasing licensing fees for two years – one year to make up for this lost year and one year to help with recovery.

At this point, I’ll turn the mic over to Jim to tell his personal story.

Jim DeLisio

  • Personal story of his business
    • Initially closed
    • Rethought business model
    • Costs associated with license
    • Cost associated with safety compliance
    • Impact on his employees
  • York County industry observation
    • Industry needs 65-to-70 percent capacity just to break even
    • Bartender and server tips are down overall
    • Estimates that 10-15% of bars in York County have had to close for good, while another 30 to 40% are temporarily closed.

Again, thank you for this opportunity. If you have any questions, we’ll be happy to provide thoughts.