BettorView, PLBTA Join Forces To Help Taverns, Licensed Restaurants Survive COVID-19
Agreement Provides Free PLBTA Membership and BettorView
(Harrisburg, PA – August 10, 2020) A national company is coming to the assistance of Pennsylvania’s taverns and licensed restaurants to provide financial assistance as the industry struggles through the COVID-19 crisis that has forced hardships on many establishments.
BettorView, based in Las Vegas, has joined forces with the Pennsylvania Licensed Beverage and Tavern Association to guarantee establishments have the financial resources to join the state tavern association. In addition, BettorView will provide their product to those establishments for free.
“We know that Pennsylvania’s taverns and licensed restaurants are struggling financially,” said Javier Vargas, Chief Operating Officer of BettorView. “We’re going to help them through this crisis by paying their membership dues in the PLBTA for one year and also make our product available to them at no charge. In addition to bolstering the PLBTA’s ability to support the establishments, our product will directly help the establishments benefit from the emerging mobile sports betting industry.”
BettorView is a digital signage solution and the world’s leading brick-and-mortar platform for sports betting education, information, and promotions in states that have legalized mobile sports betting. Through their innovative product, establishments display sports betting odds and other related sports and establishment news through existing televisions. This allows patrons to use the information when placing bets through their mobile devices.
“Having owned and operated bars and casinos for decades, I know that on-premise technology often lags the at-home experience. BettorView bridges that divide and brings even better sports betting content and promotions to bar guests than they can get at home. We’ve seen this work in our hometown of Las Vegas and with our national partners, and we are thrilled to bring BettorView to Pennsylvania hand-in-hand with the Pennsylvania Licensed Beverage and Tavern Association,” said Seth Schorr, CEO of BettorView.
“Mobile sports betting is becoming increasingly more popular in Pennsylvania,” said Chuck Moran, executive director of the PLBTA. “Many patrons of taverns regularly tap the power of smart phone apps to place bets, so BettorView’s product is a great way for an establishment to entertain customers, and keep them longer. It is a natural fit for our industry, especially sports bars.”
Whenever a Pennsylvania tavern or licensed restaurants activates the BettorView product, the company will pay for a one-year membership in the PLBTA. Existing Members will have their memberships extended 12 months.
Moran adds that in addition to providing financial assistance to Pennsylvania’s taverns, it will also enable many establishments to access important Member-only emails and communications to help guide them through the COVID-19 crisis.
“Since March 2020, we’ve been working hard to keep our Members in the loop as state orders change,” said Moran. “This agreement between BettorView and the PLBTA opens the door for non-members to be a part of organized taverns, thus giving them access to relevant benefits to run their businesses. We thank BettorView for their interest in helping Pennsylvania’s taverns and licensed restaurants.”
Pennsylvania taverns and licensed restaurants interested in a free PLBTA membership for one year and free access to BettorViewTV should send an email to PLBTA@BettorView.com.
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BettorView is a digital signage solution and the world’s leading brick-and-mortar platform for sports betting education, information, and promotions, in states that have legalized mobile sports betting, such as Pennsylvania! BettorView powers ad platforms and sports betting content at restaurant chains, stadiums, arenas and casinos across the country.
About the Pennsylvania Licensed Beverage and Tavern Association
The Pennsylvania Licensed Beverage and Tavern Association is a statewide association based in Harrisburg, representing small business taverns and licensed restaurants in the Commonwealth of Pennsylvania. The Association formed in 1941, reorganized in 2019, and today advocates for best practices and rights within the industry as well as best experiences for patrons.
Media Contact: PLBTA Public Affairs, (717) 232-8671